Who Reads Glamour?
With a circulation of nearly 2.3 million, Glamour is the only women's magazine to offer a 360-degree perspective on the reader's life: her relationships and her career, her clothes and her conscience, her pop culture and her politics. Sharp and smart but never cynical, Glamour informs readers without veering from its core message of self-acceptance. It is a magazine for women looking to stay up on the latest trends, get news-to-use advice and feel good about themselves. In other words, it's a magazine for every woman. No wonder Glamour is among the top ten best sellers in the U.S.
What You Can Expect in Each Issue:
- Dos, Donts, News & Views: A splashy section that slaps the magazine's famous black bar on the latest cultural trends.
- Glamour Beauty: A section filled with beauty editors' picks for the latest hair, skin and makeup products; tips, tricks and ideas; celeb trends; and alerts about troublesome phenomena (such as women buying nonprescription acne drugs online).
- Glamour Fashion: Chock full of the latest styles and advice on making them work for your size, your shape and your budget, along with plenty of secrets from style honchos.
- Men, Sex & Love: Fun, thought-provoking looks at how women can get the love bliss they deserve. This section includes the long-running favorite "Jake: A Man's Opinion," a column full of relationship advice from Glamour's resident guy.
- Health & Bodybook: Packed with news about general wellness, sexual health, nutrition, anti-cancer advice and fitness, including exclusive shape-up programs, like Body by Glamour.
- Life & Happiness: This section features columns on managing work and money, the popular "Am I Normal?" page in which readers can assess how their habits measure up to each other’s regarding spending, sleep, sex, you name it, and advice on dealing with friends, parents and bosses.
- Glamour Buzz: A fun-filled section with book, movie, music and TV reviews; an interview with Glamour's latest cover celebrity (recently-featured stars include Fergie, Salma Hayek, Kate Hudson, Carrie Underwood and Maria Carey); a look at the latest star trends (insane or not); and the fun "Would You Dare?" column in which women act out pranks and gauge people's reactions (for example, sunbathing in the middle of a busy city street).
- Glamour Real Stories: Here you'll find profiles of notable women, compelling you-won't-read-them-anywhere-else stories (such as "Escape from Polygamy"), editorials and "The Countdown," a list of notable cultural moments (such as women's worst public meltdowns ever). This section is also home to "Global Diary," in which journalist Mariane Pearl travels to a different part of the world each month to report on courageous women making a difference in their country.
- How to Do Anything Better Guide: A roundup of the latest, greatest cooking and decorating ideas from top chefs and decorators.
- Last, but not least, in every issue there's the magazine's legendary guilty pleasure, the Dos & Dont's back page, which good-naturedly points out real-life fashion triumphs and disasters.
- Features: Glamour is an invigorating cocktail of decadent beauty pages, frank and funny talk about men, lust-worthy fashion spreads, celebrity scoop, smart news reports, health updates and stories of women around the globe.
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Contributors:
The magazine regularly publishes articles by notable writers and celebrities such as Eve Ensler, Carrie Fisher, Nora Ephron, Sheila Weller, Wes Craven and Bob Morris.
Magazine Layout:
Glamour is a proudly mainstream magazine read not by a handful of coast-dwelling cognoscenti but by 12 million women across the nation. So its design must always be accessible and inviting. That said, today’s average consumer is profoundly more visually sophisticated than she was a generation ago, and Glamour is happily rising to a new challenge: to give its inclusive approach a bold twenty-first-century edge.
Comparisons to Other Magazines:
Every month Glamour informs, inspires and entertains. The magazine's friendly voice and feel-good approach to women's looks, body, love life--their everything--is unique in the field of magazines. Signature features include Glamour Women of the Year, a salute to the world's most inspiring women; Top 10 College Women, an annual competition that recognizes scholastic excellence; and a personal-essay contest. While Glamour's content drives the public conversation, its presence online broadens that dialogue. Through blogs, videos and personal stories, Glamour.com provides a rich interactive experience for young women to get more details, ask more questions and share information with one another about the topics most important to them.
Advertising:
Glamour magazine attracts the largest advertisers in our category. From beauty to fashion to automotive to health, the magazine is continuously attracting the best brands in the business. Glamour made Adweek's "Hot List" of Top 10 Magazines in both 2007 and 2006, as well as Ad Age's "A-List" of Top 10 Magazines in 2005.
Awards:
Glamour is the most celebrated women's magazine in America today, having won 170 journalism awards. Recent ones include: The National Magazine Award for Personal Service in 2007; The National Magazine Award for General Excellence in 1995 and in 1991; Four Exceptional Merit Media Awards from the National Women's Political Caucus; Three Clarion Awards from Women in Communications and Five Front Page Awards from The Newswomen's Club of New York.
